Graphic Art and Photography
Graphic Art and Photography
My outcome goal for this Identity System was to create a company brand message that correctly identifies my client’s beliefs and is easily recognizable by the target audience. Flying Goat Filters is a fictious company invented to demonstrate my branding skills. To design a complete system for communicating my client’s unique message, a company creative brief was developed. After analyzing my client’s needs and purpose, I was successful at providing a unified cohesive branding system. My presentation pitch contained 3 different logo designs with explanations for the image style, a proprietary color palette, and type face choices.
My purpose for this project was to extend my clients brand identity with a trifold brochure mailer. By adding a “call-to-action” coupon it encourages potential consumers to do something. I was successful at using structural systems to organize my visual information. Creating geometrical shapes and using cool relaxing colors unite my piece with the companies’ products.
